Rogue Van Company Unveils the Earth Roller, The Most Intuitive Wheelchair Accessible Adventure Vehicle Ever Built

Press Release — For Immediate Release

SEMA in Las Vegas, Nevada  — Rogue Van Company, a leading innovator in custom Mercedes Benz Sprinter conversions, has redefined what accessible adventure looks and feels like with the debut of the Earth Roller, a purpose built off road vehicle that merges intelligent automation with deeply human centered design.

More than a van, the Earth Roller is a living system that learns, adapts, and responds to its user. Built around Rogue’s intuitive Smart Control Suite by Garmin and Victron, the vehicle operates like a personal assistant for life on the move. Every circuit, light, sound, climate, and water function can be managed through a single handheld tablet, seamlessly adjusting to the rhythm of its owner’s day. Whether it is dimming the interior lights at dusk or warming the cabin before sunrise, the Earth Roller anticipates needs before they arise.

 

Engineered with inclusivity in mind, the Earth Roller introduces true accessibility without compromise. Motorized upper cabinetry lowers to a comfortable reach, while dual hydraulic lifts create an effortless transition between exterior terrain and interior comfort, whether rolling inside after a long day on the trail or loading an off road wheelchair with ease.

 

Every detail of the Earth Roller reflects refined practicality and rugged elegance. Its 48 volt Expion 360 twelve kilowatt hour power bank, one thousand watts of walkable solar, and Rixen’s dual stage diesel heating system allow users to remain comfortably off grid for weeks. Combined with Rogue’s signature craftsmanship, the result is an entirely new category of mobility, one where intelligence, freedom, and beauty coexist.

 

The Earth Roller starts at $295,000, with configurations extending to $485,000 as pictured.


For more information, visit roguevans.com or contact Rogue Van Company at (619) 971-8540.

Design and Philosophy: Intelligent Freedom

The Earth Roller was conceived around a single idea, to make independence beautiful. Every surface, circuit, and storage element was designed to adapt to the human experience rather than demand adaptation from it. Rogue’s team of engineers, designers, and craftsmen approached the vehicle as a symbiotic organism, one that moves and thinks with its driver.

 

The architecture of the interior reflects this intention. Nearly seven feet of interior height and width provide a sense of openness rarely seen in this platform. The cabin and cockpit flow together through a seamless passthrough, while panoramic sightlines maintain constant connection to the surrounding landscape.

 

Material selection became an art form in itself. Chilewich woven marine wall coverings, typically reserved for high end hospitality environments, wrap the cabin in quiet texture and warmth, evoking the calm and refinement of a Marriott Bonvoy suite rather than a conventional adventure rig. Complementing these surfaces, Corian shower pans and countertops introduce a sense of architectural permanence and understated luxury, blending residential sophistication with marine grade resilience. These materials, paired with pressed aluminum radiant subfloors, soft touch finishes, and adaptive ambient lighting that responds to time of day and activity, create a space that feels deliberate, intelligent, and human.

 

At the heart of the build, the intelligent control suite gives users complete authority without complexity. With a touch of a screen, systems calibrate themselves for driving, resting, or off grid living modes. It is not merely automation, it is intuition expressed through design. The adaptive systems learn from repeated use, simplifying life on the road until the experience feels effortless.

 

This blend of empathy and engineering defines the Earth Roller. It is as much an expression of possibility as it is of design, a rolling sanctuary that opens the outdoors to everyone.

Performance and Systems Integration: Power with Purpose

Every system within the Earth Roller was engineered to support autonomy and comfort, no matter the terrain or climate. Beneath its elegant surfaces lies a complex network of precision components working in quiet harmony.

 

At its core, a 48 volt Expion 360 twelve kilowatt hour self heating power bank delivers robust, sustainable energy storage capable of running climate control, cooking systems, and adaptive lighting for days without shore power. A Garmin and Victron smart suite orchestrates all major electrical and mechanical functions, providing real time feedback through a single handheld tablet or mounted display. From battery monitoring to temperature zoning, the entire system was designed to translate complexity into simplicity, intuitive, responsive, and effortless to master.

 

Adding another layer of innovation, Rogue equipped the Earth Roller with the Arco Zeus alternator, capable of delivering over six thousand watts of active charging. The system’s specialty programming works harmoniously with the native battery architecture, ensuring optimal charging efficiency, thermal balance, and battery health across every power cycle. Whether idling in camp or traveling through remote terrain, the Zeus alternator converts motion into dependable off grid power, eliminating range anxiety and extending true independence.

 

Rogue integrated more than one thousand watts of walkable solar panels into the roof structure, allowing renewable energy capture even when the vehicle is fully loaded with gear. The Rixen’s dual stage diesel hydronic system provides both radiant in floor heating and continuous hot water, maintaining home level comfort in sub zero or desert conditions. Every layer of the subfloor, wall panel, and cabinet system was constructed to reduce vibration, noise, and heat loss, creating an atmosphere that feels calm and deliberate even miles from pavement.

 

Accessibility technology plays an equally vital role in performance. Dual hydraulic lifts not only provide wheelchair entry but also serve as multifunctional platforms for gear and recreation. The motion and control of these lifts were tuned to feel smooth and confident, emphasizing dignity rather than assistance. It is this subtle attention to experience that transforms function into freedom.

Rogue’s Vision: Redefining Adaptive Luxury

Rogue’s Vision: Redefining Adaptive Luxury

The Earth Roller is more than a vehicle, it represents a new chapter for Rogue Van Company, a brand founded on the belief that exploration should be universally attainable. From its California design studio to its Carlsbad production facility, Rogue’s mission has always been to merge craftsmanship with cutting edge innovation, creating vehicles that inspire self reliance without sacrificing refinement.

 

By blending aerospace grade materials, intelligent automation, and bespoke interior design, Rogue has carved out a new segment within the adventure vehicle market, adaptive luxury mobility. It is a category that values not just where a person can go, but how they feel when they get there.

The Earth Roller embodies this vision. It empowers travelers to roll into new landscapes with grace and confidence, transforming the journey itself into a living, breathing extension of home.

Mercedes-Benz Sprinter 3500 170” Dually chassis and paired with a custom European-engineered box from Box Manufacture, the Earth Roller is not just a vehicle — it’s a movement toward accessibility, independence, and adventure without compromise.

“The Earth Roller represents more than engineering — it represents belonging,” says Santiago Fileta, founder of Rogue Van Company. “We wanted to build something that didn’t just work for wheelchair users, but inspired them. A van that says, ‘You can go anywhere.’”
 

The Earth Roller is more than an industry first. It’s a statement: everyone deserves the freedom to explore.

 

Stay tuned for more information. 

About Rogue Van Company

Headquartered in Carlsbad, California, Rogue Van Company has become one of North America’s most respected builders of custom adventure vehicles. Known for its ruggedly elegant design language and advanced technical integration, Rogue is both RVIA and Mercedes Benz Expert Upfitter certified, specializing in premium, one of a kind Sprinter builds that merge craftsmanship, comfort, and cutting edge technology.

 

From the refined opulence of its Land Yacht series to the influencer driven exclusivity of the Gold Label line, Rogue continues to set new standards for how people live, travel, and explore, building vehicles that move as beautifully as they feel.

 

For media inquiries or to schedule a private viewing of the Earth Roller, please contact aaron@roguevans.com or visit roguevans.com.